Durex #donotdisturb campaign WIN 2 GOLD

Durex #donotdisturb campaign WIN 2 GOLD AWARDS at the Digital Impact Awards 2017 for ‘Best Use of Online Video’ and ‘Best Use of Digital in the Healthcare & Pharmaceuticals Sector’.

DIGITAL IMPACT AWARDS 2017 WINNERS ANNOUNCED

In the seven years since the launch of the Digital Impact Awards, the frontline of digital communications has evolved. Almost every aspect of digital, from big data to SEO, today faces a bigger, smarter and more agile audience. Yet each successful project at this year’s Digital Impact Awards illustrates an intuitive and focused drive towards innovative communications, with the awards’ programme highlighting just how diverse the landscape is.

This year’s awards kicked off in spectacular fashion, with over 400 of the industry’s leading professionals gathered in the Brewery, located in the heart of the City. The ceremony was hosted by award-winning comedian, Russell Kane, whose electric demeanour and amusing opening speech was met with flurries of laughter.

Beginning with the recognition of deliverables, and working through to the best use of digital by sector, the evening’s winners spanned the breadth of digital communications, highlighting the awards’ meticulous breakdown of over 35 categories. As the awards continue to set the industry-wide benchmark in digital stakeholder engagement, each year’s incremental entry figures firmly signify the growing relevance for digital recognition.

The evening’s victories ranged from sector to sector, examples such as Barclays and Unilever both taking home gold for ‘Best corporate website,’ illustrated a keen ability for a company to reshape and remould its owned channels through simple navigation and striking visuals. Gatwick Airport’s work in developing its ‘Airport Community’ app took home gold in the ‘Best corporate app’ category as well as winning ‘Digital in-house team of the year,’ binding its in-depth network of employees through a digital solution that favoured the company’s community-focused outlook.

Andrew Thomas, publishing editor of Communicate magazine and founder of the Digital Impact Awards, says, “Last year was one of the most competitive of years in the entire history of the awards programme. Yet this year’s awards signified the leaps and bounds that digital communications are continuing to make across the professional plateau. The sheer quality and character of the evening’s winners exemplifies not only the homogeneity of today’s digital communications, but equally its importance.”

Winning ‘Digital agency of the year,’ global agency, Omobono, showcased a multifaceted and dynamic approach to its vast portfolio of work. Crafting a collection of projects that incorporate a physical and digital dimension, the agency’s professional outlook has manifested itself across numerous campaigns in collaboration with the likes of Accenture, DMCC and Coats – the latter winning gold in this year’s awards for ‘Best use of digital from the engineering and manufacturing sector.’

Yet the evening’s ‘Digital campaign of the year,’ won by train operating company, Northern, championed innovative communications and customer-focused strategy across the campaign. Displaying both playful and provocative communications strategy with both its ‘Buy Before You Board’ app and ‘Queue Jumper’ online game. The project translated routine messages in a new, exciting way, executing an innovative approach to its numerous assets that ultimately led to the evening’s top prize.

The full list of Digital Impact Awards 2017 winners is as follows:

 

 

 

Deliverables

 

Best corporate website

Gold – Barclays and Speak Media

Gold – Unilever and Amaze

Silver – InterContinental Hotels Group and Addison Group

Bronze – Anglo American and Investis

Bronze – SAP

Highly commended – GKN plc and Excite Communications

Highly commended – Mace Group and Radley Yeldar

 

Best corporate app

Gold – Gatwick Airport

 

Best use of SEO for corporate communications

Gold – Staysure and Builtvisible

Silver – Expedia.no and Verve Search

Bronze – GoCompare and Verve Search

 

Best use of mobile and portable devices

Gold – adidas Football and IRIS/POSSIBLE

Silver – Gatwick Airport

 

Best use of digital to aid a CSR campaign

Gold – IKEA Foundation and Kindred

 

Best digital rebrand

Gold – Salomon and 1000heads

Silver – British Steel and Moirae Creative Agency

Silver – KNect365, an Informa business and Nalla

Bronze – Lewis Silkin and Living Group

 

Best use of online video

Gold – Durex and TMW Unlimited

Silver – HSBC

Bronze – PLAYMOBIL UK and OneChocolate

Bronze – Sarson’s and UM London/Reprise

Highly commended – adidas Women and Hope&Glory

Highly commended – Virgin Active and Hope&Glory

 

Best digital communication as part of an integrated campaign

Gold – Northern and Blumilk

Silver – Tata Consultancy Services

Silver – Zoflora and Mosquito Digital

Bronze – Vileda and Mosquito Digital

Highly commended – Comic Relief

Highly commended – Gemalto and Brands2Life

 

 

Social media

 

Best use of existing social media platforms

 

Small budget – <£20k

Gold – Ritter Sport UK and CreativeRace

Silver – IKEA Germany and SapientRazorfish Frankfurt

Silver – Welcome to Yorkshire: Tour de Yorkshire

Bronze – Sony Pictures Home Entertainment and Wilderness

Highly commended – Aviva plc and Portland

Highly commended – Turkcell

 

Medium budget – £20k-£75k

Gold – Greggs and Splendid Communications

Silver – Covonia and Bray Leino

Silver – The Royal Marines and e3

Bronze – Fuller’s London Pride and UM London/Mediabrands Society/The Corner

Highly commended – The FIA and Addison Group

Highly commended – Vodafone and Vidsy & Mischief PR

 

Large budget – £75K+

Gold – adidas Women and Hope&Glory

Silver – SAP

Bronze – Sky and SapientRazorfish London

 

Best development of proprietary social media platform and tools

Gold – Turkcell

Silver – Tesco and Addison Group

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Best community development

Gold – STRIPPD and Hope&Glory

Silver – IKEA Foundation and Kindred

Silver – Magic Light Pictures and Wilderness

Bronze – Gatwick Airport

Highly commended – SapientRazorfish London

Best use of digital to an internal audience

 

Best intranet

Gold – Waterstones Booksellers Ltd

Silver – South West London and St George’s Mental Health NHS Trust

Bronze – British Steel and Moirae Creative Agency

Highly commended – Metropolitan Police Service and CDS

Highly commended – Principality Building Society and EasySharePoint

 

Best digital employee communication

Gold – HSBC

Silver – Vodafone Group Enterprise Operations

Bronze – Unilever and Amaze

Highly commended – Barclays and Wardour

Highly commended – Laing O Rourke and Wardour

 

Best use of digital to an investment audience

 

Best online annual report

Gold – Pfizer and Addison Group

Silver – ArcelorMittal and Investis

Silver – Weatherford International plc and Oakwood

Bronze – Anglo American and Investis

Bronze – City Football Group and Emperor

Highly commended – BT and Emperor

Highly commended – Henry Boot plc and Jones and Palmer

 

Best use of digital to aid media relations

 

Best online newsroom

Gold – Automobili Lamborghini and TheNewsMarket

 

 

Best evaluation strategy

Gold – SAP

Highly commended – LED Aesthetics and Moirae Creative Agency

 

Best use of digital by sector

 

Best use of digital by a charity, NGO or NFP

Gold – The Church of England

Silver – National Union of Teachers and Outlandish Co-operative

Bronze – The FIA and Addison Group

Highly commended – Oxfam and Click Consult

Highly commended – Royal College of Nursing

 

Best use of digital from the education sector

Silver – ACCA

Bronze – Partners in Learning and Moirae Creative Agency

 

Best use of digital from the energy and utilities sector

Gold – Smart Energy GB and AMV BBDO

Silver – UK Power Networks and Instinctif Partners

 

Best use of digital from the engineering and manufacturing sector

Gold – Coats and Omobono

Bronze – Norican Group and Mando

 

Best use of digital from the extraction sector

Gold – Anglo American and Investis

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Best use of digital from the financial services sector

Gold – Capita Asset Services and Space

Silver – Chill insurance and Click Consult

Silver – GoCompare and Verve Search

Bronze – Aviva plc and Portland

Bronze – Aviva plc and SapientRazorfish London

Highly commended – The People’s Trust and Wardour

 

Best use of digital from the food and beverage sector

Gold – STRIPPD and Hope&Glory

Silver – Greggs and Splendid Communications

Silver – Sarson’s and UM London/Reprise

Bronze – Chicken Society and Wilderness

 

Best use of digital from the healthcare and pharmaceuticals sector

Gold – Durex and TMW Unlimited

Silver – GSK and The EarthWorks

Bronze – Octapharma AG and Luminous

Bronze – Royal College of Nursing

Highly commended – LloydsPharmacy Online Doctor and Click Consult

Highly commended – Spire Healthcare and Draw Group

 

Best use of digital from the industrial and basic materials sector

Gold – British Steel and Moirae Creative Agency

Silver – Mondi and MerchantCantos

 

Best use of digital from the professional services sector

Gold – Accenture and Omobono

Silver – CMS and TLGG and ETECTURE

Bronze – EY and Living Group

Bronze – Lewis Silkin and Living Group

Highly commended – SapientRazorfish London

 

Best use of digital from the property sector

Gold – SEGRO plc

Silver – Crest Nicholson and Kolab

Bronze – HiP Property

Highly commended – JLL Capital Markets and Omobono

Highly commended – Open Door Property Ltd and Moirae Creative Agency

 

Best use of digital from the public sector

Gold – The Royal Navy and e3

Silver – Metropolitan Police Service and CDS

Bronze – Go Ultra Low and Kindred

Bronze – We Are Doncaster and Moirae Creative Agency

 

Best use of digital from the retail sector

Gold – adidas Football and IRIS/POSSIBLE

Silver – IKEA Germany and SapientRazorfish Frankfurt

Bronze – adidas Women and Hope&Glory

Bronze – Zoflora and Mosquito Digital

Highly commended – Antalya Migros Shopping Center and Cosmic Creative

Highly commended – Vileda and Mosquito Digital

 

Best use of digital from the technology, media and telecommunications sector

Gold – Tata Consultancy Services

Silver – Turkcell

Bronze – SAP

Highly commended – Gemalto and Brands2Life

Highly commended – Sky and SapientRazorfish London

 

Best use of digital from the transport and logistic sector

Gold – Go Ultra Low and Kindred

Silver – Lease Car and Zazzle Media

 

Best use of digital from the travel, leisure and tourism sector

Gold – American Airlines and MediaCom Worldwide

Gold – Virgin Active and Hope&Glory

Silver – Expedia.no and Verve Search

Bronze – VisitBritain and Expedia Media Solutions

Highly commended – Gatwick Airport

Highly commended – Map My Future

 

Digital campaign of the year

Northern and Blumilk

 

Digital in-house team of the year

Gatwick Airport

 

Digital agency of the year

Omobono

 

 

 

 

 

 

 

 

 

 

 

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